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Read this or die! : persuading yourself to a better life / Ray Edwards, with Jeff Goins.

by Edwards, Ray (Copywriter), author.

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New York : HarperOne, an imprint of HarperCollinsPublishers, [2023]

Edwards, Ray (Copywriter) -- Health.

Parkinson's disease -- Patients.

Persuasion (Psychology)

Self-actualization (Psychology)

Resilience (Personality trait)

9780063074866 (hardback) :

x, 242 pages ; 24 cm

Letting go of lies we love -- Facing reality -- Beliefs are engines for change -- Turn up the volume -- People change when they have to, not when they want to -- The power of myth -- When old stories no longer serve us -- Making yourself believe anything -- Reinforcing new realities -- Calling yourself to action -- Closing the deal -- Practice becoming a new person -- Imagine the worst -- Remove all risk -- Commitment has a cost -- Conclusion: Read this...and live!

"Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson's. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked. Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he'd honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man's transformation and how he achieved it. Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life--Pain: start with what hurts ; Amplify: determine how it will get worse before it gets better ; Story: find the story of a better future ; Transformation: choose the evidence worth believing ; Opportunity: discern where change can happen ; Response: set up a system that makes transformation stick. For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms."--Amazon.com.

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