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Item Information   Holdings     Summary     More Content       More by this author     Ellis, Sean, author.     Subjects     Success in business.     Consumer behavior.     Marketing.     Browse Catalog     by author:      Ellis, Sean, author.       by title:      Hacking growth : how...         MARC Display

Hacking growth : how today's fastest-growing companies drive breakout success / Sean Ellis and Morgan Brown. by Ellis, Sean, author. New York : Crown Business, c2017. Subjects Success in business.   Consumer behavior.   Marketing. ISBN:  9780451497215 (hardback) : 045149721X (hardback) Description:  308 pages : illustrations ; 25 cm Edition:  First edition. Requests:  0 Summary:  "Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--Provided by publisher.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658 El Checked In Add Copy to MyList

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