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  • Fader, Peter S, author.
     
     Subjects
     
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  • Customer relations.
     
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  • Management.
     
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  •  The customer centric...
     
     
     
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    The customer centricity playbook : implement a winning strategy driven by customer lifetime value / Peter Fader and Sarah Toms.
    by Fader, Peter S, author.
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    Philadelphia : Wharton Digital Press, [2018]
    Subjects
  • Customer relations.
  •  
  • Management.
  • ISBN: 
    9781613630907 (paperback) :
    1613630905 (paperback) :
    Description: 
    xiv, 120 pages : illustrations ; 22 cm
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    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology658.812 FaChecked InAdd Copy to MyList


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