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Item Information       Summary     More Content     More by this author     Keller, Edward B., 1955-     Subjects     Word-of-mouth advertising.     Social media.     Marketing -- Social aspects.     Browse Catalog     by author:      Keller, Edward B., 1955-       by title:      The face-to-face boo...         MARC Display

The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay. by Keller, Edward B., 1955- New York : Free Press, 2012. Subjects Word-of-mouth advertising.   Social media.   Marketing -- Social aspects. ISBN:  9781451640069 (alk. paper) 1451640064 (alk. paper) Description:  xv, 287 p. : ill. ; 24 cm. Edition:  1st Free Press hardcover ed. Contents:  The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing." Requests:  0   Copy/Holding information No Item Information

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