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Riches in niches : how to make it BIG in a small market / by Susan Friedmann.

by Friedmann, Susan A.

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Franklin Lakes, NJ : Career Press, c2007.

New business enterprises.

Entrepreneurship.

Electronic Resource

http://www.loc.gov/catdir/toc/ecip075/2006038160.html

256 p. ; 22 cm.

Confessions of a nichepreneur -- A case for the prosecution: Why should I become a nichepreneur? -- The glue that holds your niche together -- Susan's seven secrets -- Success strategies of niche marketing: -- Your sneak preview -- Susan's secret success strategy #1 The name of the game -- Susan's secret success strategy #2 Build your media muscle -- Susan's secret success strategy #3 Move the movers, shake the shakers -- Susan's secret success strategy #4 Catch writing fever -- Susan's secret success strategy #5 The triple "E" equation: experts educate exponentially -- Susan's secret success strategy #6 The expert is always "in" -- Susan's secret success strategy #7 The wind beneath their wings -- Your life as a nichepreneur -- A gold mine of resource riches -- Epilogue -- About the author.

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