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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Frisch, Randy, author.
Subjects
Internet marketing.
Target marketing.
Marketing -- Social aspects.
Browse Catalog
by author:
Frisch, Randy, author.
by title:
F#ck content marketi...
MARC Display
F#ck content marketing : focus on content experience to drive demand, revenue & relationships / Randy Frisch ; foreword by Jon Miller, founder, Marketo & Engagio ; A look to the future [afterword] by Yoav Schwartz, CEO, Uberflip.
by
Frisch, Randy, author.
[Austin, Texas] : Lioncrest Publishing, [2019]
Subjects
Internet marketing.
Target marketing.
Marketing -- Social aspects.
ISBN:
9781544513645 (paperback) :
154451364X (paperback)
Description:
248 pages : illustrations ; 22 cm
Contents:
part I. State of the union: We crave a personalized experience ; How marketing strategy is adapting to personalization ; Focus on content experience ; Driven by content -- part II. How to personalize content experiences at scale: Embrace frameworks ; Centralize ; Organize ; Personalize ; Distribute ; Generate results -- part III. Owning the content experience: Organizational alignment ; The marketing team ; Committing to the experience.
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Hawaii Kai Public Library
Adult Nonfiction
658.872 Fr
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Hawaii State Library
Business, Science & Technology
658.872 Fr
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