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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Gentempo, Patrick, author.
Subjects
Success in business.
Branding (Marketing)
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by author:
Gentempo, Patrick, author.
by title:
Your stand is your b...
MARC Display
Your stand is your brand : how deciding "who to be" (not "what to do") will revolutionize your business / Patrick Gentempo.
by
Gentempo, Patrick, author.
Carlsbad, California : Hay House, Inc., 2020.
Subjects
Success in business.
Branding (Marketing)
ISBN:
9781401957865 (hardback) :
1401957862 (hardback) :
Description:
xxvii, 157 pages : illustrations ; 23 cm
Edition:
1st edition.
Contents:
Ch. One. Maximum Tension -- ch. Two. The 5-P Expansion Sequence -- ch. Three. Unleashing The Power Of Philosophy -- ch. Four. Finding Your Miles Davis -- ch. Five. Brand Purity -- ch. Six. Anatomy Of A Breakthrough -- ch. Seven. Creative Destruction.
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Summary:
"In today's polarized culture, all entrepreneurs and business executives need to recognize that trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. They need to take a stand. Taking a clear, committed and powerful stand is the most critical thing a business, charity, or individual can do to become more effective and successful. The stand must be based on a philosophy, core values, vision, and statement of purpose that all align. This book will reveal an innovative process to get your business's brand clarified, organized, and articulated in a compelling way. It offers readers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking. Get ready to be challenged to break limiting patterns and grow a business brand and financial success. Wake up your consciousness and set yourself free!"--
Copy/Holding information
Location
Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
658.827 Ge
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