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Item Information   Holdings     Summary     More Content       More by this author     Ghose, Anindya, author.     Subjects     Mobile commerce.     Cell phone advertising.     Consumer behavior.     World Wide Web -- Security measures.     Browse Catalog     by author:      Ghose, Anindya, author.       by title:      Tap : unlocking the ...         MARC Display

Tap : unlocking the mobile economy / Anindya Ghose. by Ghose, Anindya, author. Cambridge, Massachusetts : The MIT Press, c2017. Subjects Mobile commerce.   Cell phone advertising.   Consumer behavior.   World Wide Web -- Security measures. ISBN:  9780262036276 (hardcover) 0262036274 (hardcover) Description:  ix, 230 pages : illustrations ; 23 cm. Contents:  I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. Requests:  0   Copy/Holding information Location Collection Call No. Status   Aina Haina Public Library Adult Nonfiction 381.142 Gh Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 381.142 Gh Checked In Add Copy to MyList Kapolei Public Library Adult Nonfiction 381.142 Gh Checked In Add Copy to MyList Kihei Public Library Adult Nonfiction 381.142 Gh Checked In Add Copy to MyList

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