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Item Information   Holdings     Summary     More Content       More by this author     Guttmann, Ben, author.     Subjects     Business communication.     Interpersonal communication.     Simplicity.     Browse Catalog     by author:      Guttmann, Ben, author.       by title:      Simply put : why cle...         MARC Display

Simply put : why clear messages win--and how to design them / Ben Guttmann. by Guttmann, Ben, author. Oakland, CA : Berrett-Koehler Publishers, [2023] Subjects Business communication.   Interpersonal communication.   Simplicity. ISBN:  9781523004683 (paperback) 1523004681 (paperback) Description:  x, 196 pages : illustrations ; 22 cm Edition:  First edition. Contents:  Part 1: why simple wins -- Our stupid brains in our busy world -- The case for simplicity -- The crime of complicated -- Part 2: how to get simple -- Beneficial: the hole, not the drill -- Focused: fighting the Frankenstein idea -- Salient: constraints breed creativity -- Empathy: welcoming the enlightened idiot -- Minimal: say shit without the bullshit. Requests:  0 Summary:  "Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.""--   Copy/Holding information Location Collection Call No. Status Due Date   Aiea Public Library Acquisitions --- On Order   in Processing   Add Copy to MyList Hilo Public Library Adult Nonfiction 658.45 Guttmann Checked In   Add Copy to MyList McCully-Moiliili Public Library Adult Nonfiction 658.45 Gu Checked out 06/12/2024 Add Copy to MyList Mililani Public Library Adult Nonfiction 658.45 Gu Checked In   Add Copy to MyList

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