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Marketing your library : tips and tools that work / edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano.

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Jefferson, North Carolina : McFarland & Company, Inc., Publishers, c2012.

Libraries -- Marketing.

Libraries -- Public relations.

9780786465439 (softcover : acid-free paper) :

0786465433 (softcover : acid-free paper)

ix, 221 pages : illustrations ; 26 cm

The art of personal selling : techniques for library marketing / Wayne E. Finley -- Brand management strategies for information services / Christine A. Olson -- Developing and launching a successful library messaging campaign / Christina Stoll -- Marketing principles : school libraries and beyond / Lesley S.J. Farmer -- Marketing public libraries : an international perspective / Deborah Lines Andersen and David F. Andersen -- Growing a culture of marketing : the Smith library experience / Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai -- Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world / Barry K. Miller -- Community outreach at the Goddard Space Flight Center Library / Kathleen Monaghan, Ann Marland Dash, and Bridget Burns -- Low cost/no cost, high reward : successful programming in a difficult economy / Paul S. Edwards -- Marketing small and rural public libraries / Michelle A. McIntyre and Melinda Tanner -- Marketing our library through charitable causes / Anna Ercoli Schnitzer -- Local heroes storytime generates "marketing gold" in community partnerships / Elisabeth Newbold and June Engel -- Flaunt it if you've got it! / Karen J. Wanamaker -- Your own best advocate : how to justify a media specialist's position / Melissa Purcell -- Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession / Sheila Smyth -- Gaining coverage : connecting and communicating with the media / Anna Cangialosi and Sara Wedell -- Interacting with other entities using social media / Michaela D. Willi Hooper and Emily Scharf -- Blinding glimpses of the obvious : the simple things that will unleash your library's star power / Joanne King -- Community outreach : downtown scavenger hunt and business holiday discounts / Mary Lou Carolan -- The why, what, who, when, and how of library community partnerships / Jennifer L. Hopwood -- Reaching out to the campus community through a student advocacy group / Cynthia M. Akers and Terri Pedersen Summey -- Library services fair : putting friendly faces with valuable services / Kaley Daniel and Kimberly Vardeman -- Selective (and subtle) marketing of library instruction / Mark Aaron Polger and Karen Okamoto -- Lions and tigers and fairs, oh my! / Ramona Lucius -- The crabby librarian : community icon and social media star / Melanie A. Lyttle and Shawn D. Walsh.

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

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