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Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.

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Thousand Oaks, Calif. : Sage Publications, c2001.

Public relations.

076191286X (cloth : alk. paper) :

xiv, 802 p. : ill. ; 26 cm.

Shifting foundations : public relations as relationship building / Robert L. Heath -- Two-way symmetrical public relations / James E. Grunig -- A rhetorical enactment rationale for public relations / Robert L. Heath -- Public relations and community / Kenneth Starck, Dean Kruckeberg -- Cultural topoi / Greg Leichty, Ede Warner -- Updating public relations / David McKie -- In search of a metatheory for public relations / Roy Leeper -- Interpersonal communication and public relations / W. Timothy Coombs -- Public relations field dynamics / Jeffrey K. Springston, Joann Keyton -- Bringing publics into public relations / Shirley Leitch, David Neilson -- Research perspectives on "the public" / Gabriel M. Vasquez, Maureen Taylor -- Public relations and crisis communication / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer -- Public relations as contested terrain / George Cheney, Lars Thøger Christensen -- The dynamics of change in public relations practice / Robert L. Heath -- The mystery of public relations / Fritz Cropp, J. David Pincus -- Defining the relationship between public relations and marketing / James G. Hutton -- Extending strategic planning to communication tactics / Laurie J. Wilson -- Public relations and the question of professionalism / Magda Pieczka, Jacquie L'Etang -- How feminist theory advanced the practice of public relations / Elizabeth L. Toth -- Public relations law / Michael G. Parkinson, Daradirek Ekachai, Laurel Traynowicz Hetherington -- Integrating planning and evaluation / Tom Watson -- Media effects research for public relations practitioners / Beth Olson -- Stewardship / Kathleen S. Kelly -- Activism / Michael F. Smith, Denise P. Ferguson -- Public relations and conflict resolution / Kenneth D. Plowman, William G. Briggs, Yi-Hui Huang -- Public relations and the ecology of organizational change / James L. Everett -- The centrality of organizational legitimacy to public relations practice / Maribeth S. Metzler -- Issues management : the paradox of the 40-year U.S. tobacco wars / Cornelius B. Pratt -- Using the collapse model of corporate image for campaign message design / Mary Anne Moffitt -- The workplace, undergraduate education, and career preparation / Gayle M. Pohl, Dee Vandeventer -- Accreditation / Bonita Dostal Neff -- Case studies and their use in public relations / John J. Pauly, Liese L. Hutchison -- Public relations and social responsibility / Emma L. Daugherty -- Public relations ethics / Kenneth D. Day, Qingwen Dong, Clark Robins -- Ethics in public relations / Patricia A. Curtin, Lois A. Boynton -- Public relations between universality and particularity / Tanni Haas -- The measurement of ethics / Kathie A. Leeper -- Learning best practices from experience and research / Robert L. Heath -- A new order for public relations / H.R. Hutchins -- Best practices in the public relations agency business / Catherine L. Hinrichsen -- Strategic media planning / Kirk Hallahan -- Improving corporate and organizational communications / Dean Kazoleas, Alan Wright -- Crisis communication / Kathleen Fearn-Banks -- Anticipatory model of crisis management / Bolanle A. Olaniran, David E. Williams -- Corporate apologia / Keith Michael Hearit -- Race and reputation / Gail F. Baker -- Relationships within communities / Laurie J. Wilson -- Managing community relationships to maximize mutual benefit / John A. Ledingham, Stephen D. Bruning --

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