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  • Henricks, Barbara Cave, author.
     
     Subjects
     
  •  
  • Internet in public relations.
     
  •  
  • Internet marketing.
     
  •  
  • Digital media.
     
  •  
  • Information technology -- Social aspects.
     
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  •  Henricks, Barbara Cave, author.
     
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  •  Mastering the new me...
     
     
     
     MARC Display
    Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton.
    by Henricks, Barbara Cave, author.
    View full image
    Oakland, CA : Berrett-Koehler Publishers, Inc., c2016.
    Subjects
  • Internet in public relations.
  •  
  • Internet marketing.
  •  
  • Digital media.
  •  
  • Information technology -- Social aspects.
  • ISBN: 
    9781626565807 (pbk.)
    1626565805 (pbk.)
    Description: 
    vi, 180 pages : illustrations ; 20 cm
    Edition: 
    First edition.
    Contents: 
    Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy.
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    Copy/Holding information
    LocationCollectionCall No.Status 
    Aiea Public LibraryAdult Nonfiction658.872 HeChecked InAdd Copy to MyList


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