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Item Information   Holdings     Summary     More Content       More by this author     Henricks, Barbara Cave, author.     Subjects     Internet in public relations.     Internet marketing.     Digital media.     Information technology -- Social aspects.     Browse Catalog     by author:      Henricks, Barbara Cave, author.       by title:      Mastering the new me...         MARC Display

Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton. by Henricks, Barbara Cave, author. Oakland, CA : Berrett-Koehler Publishers, Inc., c2016. Subjects Internet in public relations.   Internet marketing.   Digital media.   Information technology -- Social aspects. ISBN:  9781626565807 (pbk.) 1626565805 (pbk.) Description:  vi, 180 pages : illustrations ; 20 cm Edition:  First edition. Contents:  Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy. Requests:  0   Copy/Holding information Location Collection Call No. Status   Aiea Public Library Adult Nonfiction 658.872 He Checked In Add Copy to MyList

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