Horizon Information Portal

HSPLS site

eBooks/Audiobooks

Reading Program

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner.

by Hopkins, Jeanne, 1957-

View full image

Hoboken, N.J. : Wiley, c2012.

Internet marketing.

Mobile commerce.

Mobile communication systems.

Electronic Resource

http://catalogimages.wiley.com/images/db/jimages/9781118167786.jpg

9781118167786 (hardback) :

1118167783 (hardback)

New rules of social media series.

xx, 234 p. : ill. ; 24 cm.

"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.

Horizon Information Portal 3.25_9884

Powered by Dynix

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal