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HAWAII STATE PUBLIC LIBRARY SYSTEM
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Isdell, Edward Neville, 1944-
Subjects
Isdell, Edward Neville, 1944-
Coca-Cola Company.
Chief executive officers -- Biography.
Soft drink industry.
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by author:
Isdell, Edward Neville, 1944-
by title:
Inside Coca-Cola : a...
MARC Display
Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley.
by
Isdell, Edward Neville, 1944-
New York : St. Martin's Press, 2011.
Subjects
Isdell, Edward Neville, 1944-
Coca-Cola Company.
Chief executive officers -- Biography.
Soft drink industry.
ISBN:
9780312617950 (hardcover : alk. paper)
031261795X (hardcover : alk. paper)
9781250004987 (pbk. : alk. paper)
1250004985 (pbk. : alk. paper)
Description:
xiv, 254 p., [8] p. of plates : ill. ; 22 cm.
Edition:
1st ed.
Contents:
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
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Summary:
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Copy/Holding information
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Collection
Call No.
Status
Hawaii State Library
Business, Science & Technology
338.76636 Isdell Is
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Horizon Information Portal 3.25_9884
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