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Item Information   Holdings     Summary     More Content       More by this author     Jackson, Tim, 1963-     Subjects     Fashion merchandising.     Browse Catalog     by author:      Jackson, Tim, 1963-       by title:      Mastering fashion ma...         MARC Display

Mastering fashion marketing / Tim Jackson and David Shaw. by Jackson, Tim, 1963- Basingstoke [England] ; New York : Palgrave Macmillan, 2009. Subjects Fashion merchandising. ISBN:  9781403919021 (pbk.) : 140391902X (pbk.) Series:  Palgrave master series Description:  xviii, 376 p. : ill., plans ; 24 cm. Contents:  The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Art, Music & Recreation 746.92068 Ja Checked In Add Copy to MyList

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