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Item Information   Holdings     Summary     More Content       More by this author     Johnson, Cynthia (Marketing consultant), author.     Subjects     Branding (Marketing)     Browse Catalog     by author:      Johnson, Cynthia (Marketing consultant), author.       by title:      Platform : the art a...         MARC Display

Platform : the art and science of personal branding / Cynthia Johnson. by Johnson, Cynthia (Marketing consultant), author. California : Lorena Jones Books, an imprint of Ten Speed Press, [2019] Subjects Branding (Marketing) ISBN:  9780399581373 (hardcover) : 0399581375 (hardcover) : Description:  217 pages : illustrations ; 22 cm Edition:  First edition. Contents:  The case for personal branding -- Define your own metrics for success -- You are who you say you are -- The four elements of your personal brand -- Create your brand message and build your digital assets -- Rumor has it -- Perception is reality -- Let's play a game -- A three-way with a robot -- Everyone is known for something -- You can never be a prophet in your own land -- Epilogue: your personal brand needs a growth strategy. Requests:  0 Summary:  The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.   Copy/Holding information Location Collection Call No. Status Due Date   Aiea Public Library Adult Nonfiction 650.1 Jo Checked out 06/26/2024 Add Copy to MyList Hawaii State Library Business, Science & Technology 650.1 Jo Checked In   Add Copy to MyList

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