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The ten commandments for business failure / Donald R. Keough.

by Keough, Donald R.

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New York : Portfolio, 2008.

Business failures.

Success in business.

9781591842347 :

xiii, 190 p. ; 22 cm.

Commandment one/top of the list: if you want to fail, quit taking risks -- Commandment two: if you want to increase your chances for failure, be inflexible -- Commandment three: to achieve failure, isolate yourself -- Commandment four: for guaranteed failure, assume infallibility -- Commandment five: to fail, play the game close to the foul line -- Commandment six: don't take time to think -- Commandment seven: to fail, put all your faith in experts and outside consultants -- Commandment eight: if you want to fail, love your bureaucracy -- Commandment nine: if you want to fail, send mixed messages -- Commandment ten: if you want to fail, be afraid of the future -- Commandment eleven: if you want to fail, lose your passion for work/for life.

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