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Item Information   Holdings     Summary     More Content       More by this author     King, Kim Ann.     Subjects     Industrial marketing.     Internet marketing.     Browse Catalog     by author:      King, Kim Ann.       by title:      The complete guide t...         MARC Display

The complete guide to B2B marketing : new tactics, tools, and techniques to compete in the digital economy / Kim Ann King. by King, Kim Ann. Upper Saddle River, New Jersey : Pearson Education, c2015. Subjects Industrial marketing.   Internet marketing. ISBN:  9780134084527 (hbk.) : 0134084527 Description:  xviii, 270 p. ; 24 cm. Requests:  0 Summary:  Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more. Drawing on decades of experience at pioneers such as SiteSpect, Akamai, and Open Market, she helps you assess fast-changing customers...choose your best tools and options...build a more agile, strategy-driven plan...hire the right team...drive more value from experimentation...accurately estimate spend and ROI.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.872 Ki Transit Add Copy to MyList

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