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Item Information   Holdings     Summary     More Content       More by this author     Kaczynski, Steve, author.     Subjects     NFTs (Tokens)     Blockchains (Databases)     Cryptocurrencies.     Electronic commerce.     Browse Catalog     by author:      Kaczynski, Steve, author.       by title:      The everything token...         MARC Display

The everything token : how NFTs and Web3 will transform the way we buy, sell, and create / Steve Kaczynski and Scott Duke Kominers. by Kaczynski, Steve, author. [New York] : Portfolio/Penguin, [2024] Subjects NFTs (Tokens)   Blockchains (Databases)   Cryptocurrencies.   Electronic commerce. ISBN:  9780593545102 (hardcover) : 0593545109 (hardcover) Description:  280 pages : illustrations ; 22 cm Contents:  Digital ownership and why it matters -- The NFT staircase -- The business of Web3 -- Establishing ownership -- Enhancing ownership with utility -- Building and reinforcing identity -- Connecting the community -- Driving brand evolution -- The staircase in action -- Finding the proper price and scale -- Designing your NFT strategy -- Ongoing challenges -- How NFTs and Web3 can shape us. Requests:  0 Summary:  "A Harvard Business School professor and a 16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"--Provided by publisher.   Copy/Holding information Location Collection Call No. Status Due Date   Hawaii State Library Adult New Books 332.4 Ka Checked In   Add Copy to MyList Kailua Public Library Adult New Books 332.4 Ka Checked out 06/04/2024 Add Copy to MyList Mililani Public Library Adult Nonfiction 332.4 Ka Checked In   Add Copy to MyList Pearl City Public Library Adult Nonfiction 332.4 Ka Checked In   Add Copy to MyList

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