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Become a franchise owner! : the start-up guide to lowering risk, making money, and owning what you do / Joel Libava.

by Libava, Joel, 1959-

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Hoboken, N.J. : Wiley, c2012.

Franchises (Retail trade)

New business enterprises.

xx, 261 p. ; 24 cm.

"The definitive A-to-Z guide to researching, selecting, and starting a viable franchise businessWith more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business.Get tips on how to locate information about franchises, current industry trends, interviews with franchisors, and hot franchise opportunities. Offers a self-evaluation to discover if you are "franchise material" Describes how to choose the right franchise for your specific situation Lists the 40 crucial questions to ask current franchise owners Owning a franchise isn't for everyone; in fact, as Joel Libava says, "it's really not for most people." But if it is for you, this book can guide you in starting your own successful franchise business"--Provided by publisher.

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