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Item Information   Holdings     Summary     More Content       More by this author     Ramadan, Al, author.     Subjects     New products.     Strategic planning.     Marketing.     Success in business.     Browse Catalog     by author:      Ramadan, Al, author.       by title:      Play bigger : how pi...         MARC Display

Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney. by Ramadan, Al, author. New York, NY : Harper Business, c2016. Subjects New products.   Strategic planning.   Marketing.   Success in business. ISBN:  9780062407610 : 0062407619 Description:  xv, 255 pages ; 24 cm Edition:  First edition. Contents:  From bad tuna to play bigger -- The category king economy. Creation wins ; Category is the new strategy ; The discipline of category design -- The category king playbooks. Start : how to discover a category ; Strategy : the power of a point of view ; Mobilization : the shit gets real chapter ; Marketing : conditioning the market to welcome your pirate invasion -- The enduring category king. The flywheel : from category king to legendary king ; The corporate chapter : the rare art of continuous category creation ; How you can play bigger. Requests:  0 Summary:  The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"-- companies such as Amazon, Salesforce, Uber, and IKEA-- that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.4012 Ra Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 658.4012 Ra Checked In Add Copy to MyList Kaimuki Public Library Adult Nonfiction 658.4012 Ra Checked In Add Copy to MyList Mililani Public Library Adult Nonfiction 658.4012 Ra Checked In Add Copy to MyList

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