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Item Information   Holdings     Summary     More Content       More by this author     Luther, William M.     Subjects     Marketing.     Browse Catalog     by author:      Luther, William M.       by title:      The marketing plan :...         MARC Display

The marketing plan : how to prepare and implement it / William M. Luther. by Luther, William M. New York : AMACOM, c2011. Subjects Marketing. ISBN:  9780814416938 (pbk.) : 0814416934 (pbk.) Description:  xi, 292 p. : ill. ; 23 cm. Edition:  4th ed. Contents:  The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan. Requests:  0   Copy/Holding information Location Collection Call No. Status Due Date   Ewa Beach P/S Library Adult Nonfiction 658.802 Lu Checked In   Add Copy to MyList Lihue Public Library Adult Nonfiction 658.802 Lu Checked In   Add Copy to MyList Waianae Public Library Adult Nonfiction 658.802 Lu Checked In   Add Copy to MyList Wailuku Public Library Adult Nonfiction 658.802 Lu Lost 09/22/2016 Add Copy to MyList

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