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Item Information       Summary     More Content     More by this author     Martin, Amy Jo, 1979-     Subjects     Digital Royalty (Firm)     Social media.     Digital communications -- Social aspects.     Internet in public relations.     Browse Catalog     by author:      Martin, Amy Jo, 1979-       by title:      Renegades write the ...         MARC Display

Renegades write the rules : how the Digital Royalty use social media to innovate / Amy Jo Martin. by Martin, Amy Jo, 1979- San Francisco, Calif. : Jossey-Bass, c2012. Subjects Digital Royalty (Firm)   Social media.   Digital communications -- Social aspects.   Internet in public relations. ISBN:  9781118340516 : 1118340515 : Description:  x, 207 p. : ill. ; 24 cm. Edition:  1st ed. Requests:  0 Summary:  Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.   Copy/Holding information No Item Information

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