Horizon Information Portal

HSPLS site

eBooks/Audiobooks

Reading Program

Beyond the back row : the breakthrough potential of digital live entertainment and arts / Jim McCarthy.

by McCarthy, Jim (CEO of Goldstar), author.

View full image

[Fayetteville, Arkansas] : Houndstooth Press, [2022]

Entertainment events -- Effects of technological innovations on.

Entertainment events -- Production and direction.

Entertainment events -- Marketing.

9781544531076 (hardcover) :

1544531079 (hardcover)

xiv, 140 pages : illustrations ; 23 cm

Introduction -- Part 1: Why -- Chapter 1: Scale -- Chapter 2: Business Model of the Damned -- Chapter 3: The Audience You Deserve -- Part 2: How -- Chapter 4: Respect the Medium -- Chapter 5: Learn the Tech -- Chapter 6: Marketing Your Online Event -- Chapter 7: How to Make Sure Your Event Doesn't Fail -- Part 3: What -- Chapter 8: Online-Only Events -- Chapter 9: Hybrid Events -- Chapter 10: The Wild Card -- Conclusion.

"Are you and your organization ready for the future of live entertainment? The pandemic hit live entertainment harder than any other industry-but also revealed tantalizing new possibilities. Online, streaming, and hybrid events opened the door to bigger audiences, better finances, and more innovative content for live producers. And now is the perfect time to start. Beyond the Back Row breaks down the why, how, and what of online, streaming, and hybrid live events. It helps you understand the opportunities, avoid the pitfalls, and learn what you need to master. Wherever you are in your live entertainment career, even if you're just getting started, start here. There's even advice for powerful incumbent organizations on how to prevent yourself from being "Napstered." In a few years, digital capabilities for live producers will be a given. Until then, Beyond the Back Row will give you a major head start."--

Horizon Information Portal 3.0

Powered by Dynix

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal