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Item Information   Holdings     Summary     More Content       More by this author     McMurtry, Jeanette Maw, author.     Subjects     Marketing.     Marketing -- Management.     Browse Catalog     by author:      McMurtry, Jeanette Maw, author.       by title:      Marketing for dummie...         MARC Display

Marketing for dummies / by Jeanette McMurtry with Alexander Hiam. by McMurtry, Jeanette Maw, author. Hoboken, New Jersey : John Wiley & Sons, Inc., c2017. Subjects Marketing.   Marketing -- Management. ISBN:  9781119365570 (paperback) : 1119365570 (paperback) Series:  --For dummies. Description:  xiv, 392 pages : illustrations ; 24 cm. Edition:  5th edition. Contents:  Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI). Requests:  0   Copy/Holding information Location Collection Call No. Status Due Date   Aiea Public Library Adult Nonfiction 658.8 Mc Checked In   Add Copy to MyList Ewa Beach P/S Library Adult Nonfiction 658.8 Mc Checked In   Add Copy to MyList Hawaii State Library Business, Science & Technology 658.8 Mc Checked In   Add Copy to MyList CLOSED TEMPORARILY: Honokaa Public Library Adult Nonfiction 658.8 Mc Lost 11/22/2017 Add Copy to MyList Kalihi-Palama Public Library Adult Nonfiction 658.8 Mc Checked In   Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.8 Mc Checked out 06/21/2024 Add Copy to MyList Liliha Public Library Adult Nonfiction 658.8 Mc Checked In   Add Copy to MyList Salt Lake-Moanalua Public Library Adult Nonfiction 658.8 Mc Checked In   Add Copy to MyList Nanakuli Public Library Adult Nonfiction 658.8 Mc Checked In   Add Copy to MyList Waipahu Public Library Adult Nonfiction 658.8 Mc Checked In   Add Copy to MyList

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