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Item Information   Holdings     Summary     More Content       More by this author     McQueen, Michael (Change strategist), author.     Subjects     Persuasion (Psychology)     Influence (Psychology)     Change (Psychology)     Browse Catalog     by author:      McQueen, Michael (Change strategist), author.       by title:      Mindstuck : masterin...         MARC Display

Mindstuck : mastering the art of changing minds / Michael McQueen. by McQueen, Michael (Change strategist), author. Herndon, VA : Amplify Publishing, an imprint of Amplify Publishing Group, [2023] Subjects Persuasion (Psychology)   Influence (Psychology)   Change (Psychology) ISBN:  9781637557396 (hardcover) : 1637557396 (hardcover) : Description:  290 pages : illustrations ; 24 cm Requests:  0 Summary:  "Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they'd rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds. But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance. Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds-and are wondering why it's not working. What we need is an upgrade in our understanding of what it really takes to influence others."-- Publisher.   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Adult New Books 303.342 Mc Checked In Add Copy to MyList

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