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  • Merrifield, Ric, 1966-
     
     Subjects
     
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  • Management.
     
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  • Strategic planning.
     
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  • Organizational effectiveness.
     
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  • New products.
     
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  •  Rethink : a business...
     
     
     
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    Rethink : a business manifesto for cutting costs and boosting innovation / Ric Merrifield.
    by Merrifield, Ric, 1966-
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    Upper Saddle River, N.J. : FT Press, c2009.
    Subjects
  • Management.
  •  
  • Strategic planning.
  •  
  • Organizational effectiveness.
  •  
  • New products.
  • ISBN: 
    9780137031658 (hbk. : alk. paper) :
    0137031653 (hbk. : alk. paper)
    Description: 
    xii, 224 p. : ill. ; 23 cm.
    Contents: 
    How the "how" trap is trapping you -- The thinking behind rethinking -- First : identify the "whats" that are truly valuable -- Second : know what you are (and aren't) good at -- Third : make (and break) connections -- Fourth : understand what can (and can't) be predicted -- Fifth : unravel (and follow) the rules -- Revolutionary rethinking at ING Direct -- Rethinking at Eclipse -- Rethinking at Cranium -- Morph again and again.
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