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Believe-In-You Money: What Would It Look Like If the Economy Loved Black People? Paperback

by Norwood, Jessica

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Berrett-Koehler Publishers 10/10/2023

Economic history

Businesspeople, Black

African American businesspeople

"Financial advisor and founder of RUNWAY lifts up historically undervalued Black entrepreneurs and proves the worth of eschewing traditional venture capitalist for community-based investors and partners. Believe-in-You Money is a call to action to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship. It asks us to instead move toward transformational, restorative, regenerative, interdependent relationships, to repair the impacts of the systemic racism and implicit biases that create barriers for Black entrepreneurs' success and widen the wealth gap. This book is for Black founders who keep running up against a process that is secretive and won't allow them to reach their potential and for the people wanting to invest in them as an act of racial justice and repair. It is an exploration of imagination and joy as much as it is about finance, offering a shift in the way we think about who can be an investor and aiming to change our personal relationships with money"--

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