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HAWAII STATE PUBLIC LIBRARY SYSTEM
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O'Reilly, Terry Edward.
Subjects
Advertising -- Social aspects.
Marketing -- Social aspects.
Mass media and culture.
Persuasion (Psychology)
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by author:
O'Reilly, Terry Edward.
by title:
The age of persuasio...
MARC Display
The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.
by
O'Reilly, Terry Edward.
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009.
Subjects
Advertising -- Social aspects.
Marketing -- Social aspects.
Mass media and culture.
Persuasion (Psychology)
ISBN:
9781582435800
1582435804
Description:
xxvii, 324 p. ; 24 cm.
Contents:
Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism.
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Summary:
Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
Copy/Holding information
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Collection
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Status
Hawaii State Library
Social Science & Philosophy
306.34 O'R
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