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Item Information       Summary     More Content     More by this author     Payne, Mark, author.     Subjects     Creative ability in business.     New products -- Management.     Marketing.     Browse Catalog     by author:      Payne, Mark, author.       by title:      How to kill a unicor...         MARC Display

How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne. by Payne, Mark, author. New York : Crown Business, [2014] Subjects Creative ability in business.   New products -- Management.   Marketing. ISBN:  9780804138734 (hardback) 0804138737 (hardback) Description:  289 pages, 16 unnumbered pages of plates : ilustrations (some color) ; 25 cm Edition:  First edition. Requests:  0 Summary:  The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.   Copy/Holding information No Item Information

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