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Item Information   Holdings     Summary     More Content       More by this author     Peretti, Jacques, 1967- author.     Subjects     Deals.     Commerce -- Social aspects -- History -- 21st century.     Consumption (Economics) -- Social aspects -- History -- 21st century.     Consumer behavior.     Economic history.     Social change.     Economic history -- 21st century.     Economic forecasting.     Business ethics.     Browse Catalog     by author:      Peretti, Jacques, 1967- author.       by title:      Sesang ŭl pakkun 10-...         MARC Display

Sesang ŭl pakkun 10-kae ŭi til = The deals that made the world / Chakʻŭ Pʻeretʻi chiŭm ; Kim Hyŏn-jŏng omgim. by Peretti, Jacques, 1967- author. Kyŏnggi-do Pʻaju-si : Munhak Tongne, 2022. Subjects Deals.   Commerce -- Social aspects -- History -- 21st century.   Consumption (Economics) -- Social aspects -- History -- 21st century.   Consumer behavior.   Economic history.   Social change.   Economic history -- 21st century.   Economic forecasting.   Business ethics. ISBN:  9788954694445 (paperback) Description:  391 p. ; 23 cm. Edition:  Chʻopʻan. Requests:  0 Summary:  "...much of the world around us--from the food we eat to the products we buy to the medications we take--is shaped by private negotiations and business deals few of us know about. The Deals That Made the World, takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people. For twenty years, Peretti has interviewed the people behind the decisions that have altered our world, from CEOs of multinational corporations to politicians, economists, and scientists. Drawing on his vast knowledge, Peretti reveals a host of fascinating and startling connections, from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. Touching upon tech, finance, artificial intelligence, and the other levers of power in a postglobalization environment, Peretti offers a compelling way to understand the last hundred years--and a suggestion of what the next hundred might hold."--from Jacket flap.   Copy/Holding information Location Collection Call No. Copy Status   McCully-Moiliili Public Library Korean Language K 330.09 Pe [1478285] Checked In Add Copy to MyList

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