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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Hodgson, Michael (Michael R.)
Subjects
Logos (Symbols) -- Design.
Browse Catalog
by author:
Hodgson, Michael (Michael R.)
by title:
Recycling & redesign...
MARC Display
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
by
Hodgson, Michael (Michael R.)
Beverly, Mass. : Rockport Publishers, c2010.
Subjects
Logos (Symbols) -- Design.
Electronic Resource
http://catdir.loc.gov/catdir/enhancements/fy1008/2010014333-b.html
ISBN:
9781592536115 (pbk.)
1592536115
Description:
192 p. : ill. (chiefly col.) ; 26 cm.
Contents:
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
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Summary:
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Copy/Holding information
Location
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Call No.
Status
Aina Haina Public Library
Adult Nonfiction
741.6 Ho
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Hawaii State Library
Art, Music & Recreation
741.67 Ho
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Horizon Information Portal 3.25_9884
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