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Oversubscribed : how to get people lining up to do business with you / Daniel Priestley.

by Priestley, Daniel.

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Hoboken : Capstone, 2015.

Customer relations.

Small business -- Growth.

9780857086198 (paper) :

0857086197 (paper)

viii, 214 pages : illustrations ; 22 cm

Part I: Principles for becoming oversubscribed. Principle 1: Demand and supply set the price -- Principle 2: Separate yourself from the market -- Principle 3: The four drivers for a market imbalance -- innovation, relationships, convenience and price -- Principle 4: Buying environments create buyers -- Principle 5: It's OK to be different -- Principle 6: Value is created in the ecosystem -- Principle 7: Nothing beats being positively remarkable -- Part II: The campaign driven enterprise method: turning principles into strategy. Phase 1: Campaign planning: know your capacity, who it's for and when you can deliver it -- Phase 2: Build up to being oversubscribed -- Phase 3: Release when oversubscribed --

Phase 4: Remarkable delivery -- Phase 5: Celebrate and innovate -- Part III: You, your team and the crazy times we live in. It's time to paddle -- Struggle, lifestyle or performance -- The CDE team -- One last thing: the chapter I wrestled with.

"Don't fight for customers, let them fight over you!Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched "--

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