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HAWAII STATE PUBLIC LIBRARY SYSTEM
Item Information
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Pulizzi, Joe, author.
Subjects
Marketing -- Management.
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by author:
Pulizzi, Joe, author.
by title:
Killing marketing : ...
MARC Display
Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose.
by
Pulizzi, Joe, author.
New York : McGraw-Hill Education, [2018]
Subjects
Marketing -- Management.
ISBN:
9781260026429 (hardcover alkaline paper) :
1260026426 (hardcover alkaline paper)
Description:
xii, 258 pages ; 24 cm
Contents:
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
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Hawaii State Library
Business, Science & Technology
658.8 Pu
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Hilo Public Library
Adult Nonfiction
658.8 Pulizzi
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Horizon Information Portal 3.25_9884
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