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Item Information       Summary     More Content     More by this author     Ryan, Damian.     Subjects     Internet marketing.     Social media.     Strategic planning.     Marketing -- Management.     Browse Catalog     by author:      Ryan, Damian.       by title:      Understanding digita...         MARC Display

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan, Calvin Jones. by Ryan, Damian. Philadelphia, PA : Kogan Page, c2012. Subjects Internet marketing.   Social media.   Strategic planning.   Marketing -- Management. ISBN:  9780749464271 0749464275 9780749464288 0749464283 Description:  xv. 283 p. : ill. ; 23 cm. Edition:  2nd ed. Contents:  Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?. Requests:  0   Copy/Holding information No Item Information

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