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Dynamic communication : 27 strategies to grow, lead, & manage your business / Jill Schiefelbein.

by Schiefelbein, Jill, author.

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Irvine, California : Entrepreneur Press, c2017.

Business communication.

Industrial management.

9781599186085 (paperback) :

159918608X (paperback)

xxxii, 264 pages ; 23 cm

Why "good communication skills" aren't enough -- What you don't know can hurt you -- Don't make things awkward -- Shut up and listen! -- The listening matrix -- Death by sales script -- Be open 24/7 -- Video marketing -- Winning webinars -- Go live! -- Words that bond -- Surrend yourself with the right people -- Hot off the presses -- When the sh*t hits the fan -- How to not suck on stage -- Structure is sexy -- Get people to act -- The organized mind buys -- Handle Q & A like a boss -- All hands on deck! -- Cyber isn't a dirty word -- Get people on your side -- Fairness equals profit -- Feed me, seymour! -- Message GPS -- Don't be a whiner -- You better recognize! -- Six steps for innovation.

"You'd be hard pressed to find a job advertisement where "effective communication skills" wasn't somewhere in the description. Yet communication is one of the biggest problems plaguing businesses today. One reason is because communication training is often done in isolation-working on one skill at a time, but never connecting it to the bigger picture. This book is that bigger picture-where all the pieces come together for dynamic communication to exist and help business owners lead, manage, and sell. Dynamic Communication combines the author's business experience and theoretical background as a university communications instructor to create this model-an equation with three variables that encompasses what you need for dynamic and successful communication that moves people to action. Dynamic Communication contains three variables: connect, listen, and articulate. The proposed book takes each variable, explains it, applies it in the three main business audience types-internal audiences, external audiences, and consumer audiences-and shows the reader how to identify which variable is missing and how to correct it. It's an action-oriented model that drives results for the user, thus producing better managed, better connected, better articulated, and therefore better producing businesses"--

"This book contains 27 actionable strategies that readers can use to demonstrate dynamic communication and their organization to drive results. While the chapters and strategies are organized intentionally, each one is designed to be accessed individually. Readers will come away being able to execute an effective communication strategy"--

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