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The gort cloud : the invisible force powering today's most visible green brands / Richard Seireeni ; with Scott Fields.

by Seireeni, Richard, 1949-

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White River Junction, Vt. : Chelsea Green Pub., c2008.

Green marketing.

Green products.

Green movement.

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0902/2008044095-b.html

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0902/2008044095-d.html

308 p. ; 24 cm.

Marketing magic : Dr. Bronner's magic soap -- The consummate pitchman : Earth Friendly Moving -- Unfuckers united : the rise, fall, and resurrection of Nau Clothing -- Cleaning up in a crowded marketplace : Seventh Generation -- Building green : Michelle Kaufmann Designs and Green Key Real Estate -- Creating Green Street : Ecotrust, Portfolio 21 Investments, and ShoreBank Pacific -- Driving fast in the green lane : Tesla Motors, CalCars.org, Hymotion, and Southern California Edison -- Marketing your green expertise : Mohawk Fine Papers and Time Inc. -- Selling activism : Ben & Jerry's Homemade, Green Mountain Coffee Roasters, and Stonyfield Farm -- Sustainable living : Interface Inc. and YOLO Colorhouse -- Think big or go home : TerraCycle -- The ultimate gort cloud connector : energy : Southwest Windpower and Bonneville Environmental Foundation.

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