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The method to the madness : Donald Trump's ascent as told by those who were hired, fired, inspired--and inaugurated / Allen Salkin and Aaron Short.

by Salkin, Allen, author.

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New York, NY : All Points Books, an imprint of St. Martin's Publishing Group, 2019.

Trump, Donald, 1946-

Trump, Donald, 1946- -- Friends and associates.

Presidents -- United States -- Election -- 2016.

Businessmen -- United States -- Biography.

Real estate developers -- United States -- Biography.

Television personalities -- United States -- Biography.

Billionaires -- United States -- Biography.

Presidents -- United States -- Biography.

United States -- Politics and government -- 2017-2021

9781250202802 (hardcover) :

xviii, 329 pages ; 24 cm

Part one: Reformed: 1999-2000 : at a crossroads, Trump test-markets Trump the political brand. Introduction: Yes, there is a method ; Tipster ; The tough and tireless Roger Stone ; Ross for boss ; The America we deserve ; The Trump RV ; Standing Pat ; I pledge I will not rename the White House ; The unreformed -- Part two: Playing the part: 2000-2010 : Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in national stature. C.E.O. ; Bound for glory ; The N-word ; Trump ascendant ; Wolfgang does not have any recollection ; Below the belt ; Staying tuned -- Part three: Settling on a political voice: 2010-2013 : Trump builds a political team and slowly learns the power of social media. Creating a brain trust ; A party Trump likes the sound of ; Born in the USA ; Roasted ; The twitterer ; Remaining a player -- Part four: The race before the race: 2013-2014 : a productive detour onto the gubernatorial trail in New York. Sitting on the hood of a car ; Selling Trump to Trump ; Like a hurricane ; An enlightening distraction ; Staying sharp ; Flannel shirt -- Part five: To the escalator: 2014-2015 : A popularist politician emerges. Outwit, outplay, outlast ; Team of apprenti ; How the wall got built ; The announcement -- Epilogue: The centre cannot hold.

Between 2000 and 2015, when Trump announced his candidacy, he was able to identify an unserved political constituency, hone a persuasive message that appealed to their needs, and deliver it effectively, despite intense media opposition. Salkin and Short provide a nonpartisan oral history which shows that Trump had carefully planned his bid for the presidency since he launched what many considered to be a joke candidacy in 1999. His business, media, and political dealings from this era serve as a guide for understanding the man, his mindset, and his every action. -- adapted from jacket

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