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Item Information       Summary     More Content     More by this author     Hyman, Michael R. (Michael Richard)     Subjects     Marketing research.     Browse Catalog     by author:      Hyman, Michael R. (Michael Richard)       by title:      Marketing research k...         MARC Display

Marketing research kit for dummies / by Michael R. Hyman and Jeremy J. Sierra. by Hyman, Michael R. (Michael Richard) Indianapoli, Ind. : Wiley Pub., c2010. Subjects Marketing research. ISBN:  9780470520680 (pbk.) : 047052068X (pbk.) Series:  --For dummies. Description:  xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.). Requests:  0 Summary:  Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.   Copy/Holding information No Item Information

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