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  • Silverstein, Michael.
     
     Subjects
     
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  • Consumer behavior.
     
  •  
  • Middle class.
     
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  •  Silverstein, Michael.
     
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  •  Treasure hunt : insi...
     
     
     
     MARC Display
    Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.
    by Silverstein, Michael.
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    New York : Portfolio, 2006.
    Subjects
  • Consumer behavior.
  •  
  • Middle class.
  • ISBN: 
    1591841232
    Description: 
    xviii, 267 p. : ill., map ; 24 cm.
    Contents: 
    The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action.
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    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology658.8342 SiChecked InAdd Copy to MyList


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