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Item Information   Holdings     Summary     More Content       More by this author     Simonson, Itamar, author.     Subjects     Marketing.     Browse Catalog     by author:      Simonson, Itamar, author.       by title:      Absolute value : wha...         MARC Display

Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen. by Simonson, Itamar, author. New York : HarperBusiness, c2014. Subjects Marketing. ISBN:  9780062215673 : 0062215671 : Description:  xv, 232 pages ; 24 cm Edition:  First edition. Requests:  0 Summary:  Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.   Copy/Holding information Location Collection Call No. Status   Hanapepe Public Library Adult Nonfiction 658.8 Si Checked In Add Copy to MyList Hawaii State Library Business, Science & Technology 658.8 Si Checked In Add Copy to MyList

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