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It's not what you sell, it's what you stand for : why every extraordinary business is driven by purpose / Roy M. Spence, Jr. ; with Haley Rushing.

by Spence, Roy.

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New York, N.Y. : Portfolio, 2009.

Success in business.

Strategic planning.

Brand name products.

Electronic Resource

http://www.loc.gov/catdir/enhancements/fy0906/2008045305-d.html

9781591842415 :

xiv, 318 p. : ill. ; 24 cm.

What is a purpose and why should you want one? -- Discovering your purpose -- Articulating your purpose -- Find the thrill! -- Have the will! -- Ignite the passion! -- Stewards of purpose -- Purpose based leadership principles -- Fulfilling the promise of the purpose -- How purpose can take you higher -- How purpose can make you better -- How purpose can accelerate your momentum -- How purpose sets you free from the sea of sameness -- How purpose can move you from discounts to what counts -- How purpose can create common ground on higher ground -- How purpose is activated through insight -- How purpose can create a grassroots movement -- How purpose can explain the unexplainable -- How purpose can tee you up to be exceptional -- Key principles from the book..

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