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Item Information   Holdings     Summary     More Content       More by this author     Fyvie, Erica, 1973- author.     Subjects     Advertising -- Juvenile literature.     Advertising -- Psychological aspects -- Juvenile literature.     Browse Catalog     by author:      Fyvie, Erica, 1973- author.       by title:      Mad for ads : how ad...         MARC Display

Mad for ads : how advertising gets (and stays) in our heads / written by Erica Fyvie ; illustrated by Ian Turner. by Fyvie, Erica, 1973- author. Toronto : Kids Can Press, [2021] Subjects Advertising -- Juvenile literature.   Advertising -- Psychological aspects -- Juvenile literature. ISBN:  9781525301315 (hardcover) 1525301314 (hardcover) Description:  64 pages : color illustrations ; 26 cm Requests:  0 Summary:  "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."--   Copy/Holding information Location Collection Call No. Status   Hawaii State Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList Hilo Public Library J -- Juvenile Nonfiction 659.1 Fyvie Checked In Add Copy to MyList Kailua Public Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList Kapolei Public Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList Lihue Public Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList Liliha Public Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList Mililani Public Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList Wahiawa Public Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList Waianae Public Library J -- Juvenile Nonfiction 659.1 Fy Checked In Add Copy to MyList

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