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Item Information   Holdings     Summary     More Content       More by this author     Kennedy, Dan S., 1954- author.     Subjects     Direct marketing.     Internet marketing.     Social media -- Marketing.     Browse Catalog     by author:      Kennedy, Dan S., 1954- author.       by title:      No B.S. guide to dir...         MARC Display

No B.S. guide to direct response social media marketing / by Dan S. Kennedy & Kim Walsh-Phillips with Shaun Buck, Josh Turner, and Kelly Lemay. by Kennedy, Dan S., 1954- author. Irvine, CA : Entrepreneur Press, [2020] Subjects Direct marketing.   Internet marketing.   Social media -- Marketing. ISBN:  9781599186627 (paperback) : 1599186624 (paperback) Series:  No B.S. series. Description:  xxx, 337 pages : illustrations ; 23 cm. Edition:  Second edition. Requests:  0 Summary:  "To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales"--   Copy/Holding information Location Collection Call No. Status Due Date   Aina Haina Public Library Adult New Books 658.872 Ke Lost 12/26/2023 Add Copy to MyList Hawaii State Library Adult New Books 658.872 Ke Lost 12/26/2023 Add Copy to MyList Hilo Public Library Adult Nonfiction 658.872 Kennedy Checked In   Add Copy to MyList Kapolei Public Library Adult Nonfiction 658.872 Ke Checked out 06/03/2024 Add Copy to MyList Liliha Public Library Acquisitions --- On Order   in Processing   Add Copy to MyList Waianae Public Library Adult Nonfiction 658.872 Ke Checked In   Add Copy to MyList Waikiki-Kapahulu Public Library Adult Nonfiction 658.872 Ke Checked In   Add Copy to MyList

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