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Applied empathy : the new language of leadership / Michael Ventura.

by Ventura, Michael P., author.

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New York : Touchstone, 2018.

Corporate culture.

Organizational behavior.

9781501182853 (hardcover) :

1501182854 (hardcover)

vii, 243 pages : illustrations ; 24 cm

First Touchstone hardcover edition.

Introduction -- The way in -- The seven faces of empathy -- Connecting to your whole self -- Showing up -- Timeless empathy -- Our role in context -- Ritual creates reality.

"Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding--your consumers, your colleagues, and yourself--and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa's design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them."--Inside dust jacket.

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