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The entrepreneur's guide to financial statements / David Worrell.

by Worrell, David, author.

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Santa Barbara, California : Praeger, c2014.

Small business -- Finance.

Financial statements.

9781440829352 (hardback)

1440829357 (hardback)

Entrepreneur's guide (Westport, Conn.)

xv, 268 pages ; 25 cm.

Part 1. The income statement. Income statement basics -- Revenue -- Expenses and profits -- Making a P&L work for you -- Part 2. The balance sheet. Balance sheet basics -- How a P&L and a balance sheet work together -- Games people play by manipulating the balance sheet and P&L -- Equity and capitalization -- Part 3. The cash flow statement. Cash flow statement basics -- The cash cycle -- Part 4. Ratios and analysis. Answering questions using trends and ratios -- Analysis in action -- How bankers and investors evaluate a business -- Part 5. Managing by the numbers. Dashboards -- Models, forecasts, and budgets.

"Like a detailed trail map through the jungle of finance, this book guides readers past small-business financial pitfalls, showing readers how to fine-tune operations and enhance profitability"--

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