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Item Information       Summary     More Content     More by this author     Wreden, Nick.     Subjects     Brand name products -- Management.     Branding (Marketing)     Marketing.     Relationship marketing.     Customer relations.     Browse Catalog     by author:      Wreden, Nick.       by title:      Profit brand : how t...         MARC Display

Profit brand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by Wreden, Nick. London ; Philidelphia : Kogan Page, 2007. Subjects Brand name products -- Management.   Branding (Marketing)   Marketing.   Relationship marketing.   Customer relations. Electronic Resource http://www.loc.gov/catdir/toc/ecip0715/2007014412.html Electronic Resource http://www.loc.gov/catdir/enhancements/fy0715/2007014412-d.html ISBN:  9780749450182 (pbk.) : 0749450185 (pbk.) Description:  240 p. : ill. ;23 cm. Edition:  1st pbk. ed. Requests:  0   Copy/Holding information No Item Information

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