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Item Information   Holdings     Summary     More Content       More by this author     Wright, Ted, 1967-     Subjects     Communication in marketing.     Branding (Marketing)     Browse Catalog     by author:      Wright, Ted, 1967-       by title:      Fizz : harness the p...         MARC Display

Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright. by Wright, Ted, 1967- New York : McGraw-Hill Education, 2015. Subjects Communication in marketing.   Branding (Marketing) ISBN:  9780071835749 (alk. paper) : 0071835741 (alk. paper) Description:  221 pages. ; 24 cm. Contents:  Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing. Requests:  0   Copy/Holding information Location Collection Call No. Status   Hawaii State Library Business, Science & Technology 658.872 Wr Checked In Add Copy to MyList

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