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  • Zweig, Jessica, author.
     
     Subjects
     
  •  
  • Branding (Marketing)
     
  •  
  • Social media.
     
  •  
  • Creative ability in business.
     
  •  
  • Success in business.
     
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  •  Zweig, Jessica, author.
     
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  •  Be : a no-bullsh*t g...
     
     
     
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    Be : a no-bullsh*t guide to increasing your self-worth and net worth by simply being yourself / Jessica Zweig.
    by Zweig, Jessica, author.
    View full image
    Boulder : Sounds True, 2021.
    Subjects
  • Branding (Marketing)
  •  
  • Social media.
  •  
  • Creative ability in business.
  •  
  • Success in business.
  • ISBN: 
    9781683646990 (hardcover) :
    Description: 
    xii, 257 pages : illustrations ; 24 cm
    Contents: 
    Introduction: how I came to be -- Part 1: Be. Real -- Embrace your shit -- No one cares -- The generosity economy -- So...what is personal branding? -- Part 2: Be. Your brand -- How to play the (long) game -- Your mess(age) is your magic -- Introducing the personal brand hologram -- Create endless content with the supernova -- It's all been said before -- Thought leaders think -- Introducing the pinnacle content framework -- Shoot for the stars -- Introducing Orion's roadmap -- Pitch like a pro -- Get your (social media) mind right -- The ten evergreen principles of social media -- Part 3: Be. Free -- Everything is energy -- Color your life -- The future of business is... -- Freedom redefined -- Be your own hero -- Find your edges -- Simply be.
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    Summary: 
    "Zweig explores the myths about branding and gets straight into the heart of what really builds and sustains a personal brand platform: your unapologetic authenticity"--
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    Copy/Holding information
    LocationCollectionCall No.Status 
    Hawaii State LibraryBusiness, Science & Technology650.1 ZwChecked InAdd Copy to MyList


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