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The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.

by Packard, Vance, 1914-1996.

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Brooklyn, N.Y. : Ig Pub., c2007.

Advertising -- Psychological aspects.

Consumers -- Psychology.

Advertising, Political.

Control (Psychology)

Electronic Resource

http://catdir.loc.gov/catdir/toc/ecip0721/2007027043.html

Electronic Resource

http://catdir.loc.gov/catdir/enhancements/fy1007/2007027043-d.html

Electronic Resource

http://catdir.loc.gov/catdir/enhancements/fy1007/2007027043-b.html

9780978843106 (pbk.)

097884310X (pbk.)

240 p. ; 21 cm.

1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ... and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.

The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. --from publisher description.

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